I’m Francis, a digital designer based in NYC. Specialising in lettering, advertising, visual identities and graphic design, creating bold concepts and visual experiences for brands, music, fashion and cultural projects. With over eight years of experience, I bring a multidisciplinary approach to every project, blending traditional design principles with modern digital execution.
Freelance Designer
Self-Employed
2024 — 2026
Worked with music artists, small businesses, and cultural organisations on branding, web design, social media content, and print collateral. Built a diverse portfolio spanning digital and physical design disciplines.
Senior Digital Designer
eMarketer / Insider Intelligence
2022
Leading visual identity, album packaging, and digital campaigns for independent music artists. Overseeing a team of two junior designers and collaborating directly with artists to translate their sound into compelling visual narratives.
Brand Designer
Business Insider Intelligence
2020 — 2022
Developed brand identity systems, product packaging, and interactive web experiences for eco-conscious consumer products. Worked cross-functionally with product and engineering teams to create cohesive design languages from concept to launch.
Junior Designer
Lorelli NYC
2018 — 2020
Designed festival identities, poster campaigns, and out-of-home advertising for city-wide cultural events. Gained deep experience in custom lettering, large-format print production, and vector illustration for high-visibility public spaces.